Partnership
CAIT partnered with Mastercard
The Confederation of All India Traders (CAIT) has partnered with Mastercard to drive digital transformation and financial inclusion for small businesses across India. This collaboration focuses on promoting digital payments, enhancing business efficiency, and providing financial literacy to traders.
Key Aspects of the Partnership :
- Digital Empowerment – Helping traders adopt secure and efficient digital payment solutions.
- Financial Inclusion – Enabling small businesses to access credit and other financial services.
- Capacity Building – Conducting training programs to enhance business skills and digital awareness.
Upcoming Cybersecurity Initiative :
CAIT and Mastercard will soon launch a cybersecurity program to protect traders from online fraud, data breaches, and digital threats. This initiative will focus on educating businesses about secure payment practices and strengthening their cybersecurity infrastructure. This partnership aims to create a safer and more digitally inclusive trading environment in India.
CAIT partnered with Coca-Cola
The Confederation of All India Traders (CAIT) partnered with Coca-Cola to empower small retailers and traders across India by enhancing their business capabilities and digital transformation. This collaboration aimed to:
- Digitize Small Retailers – Providing digital tools and training to help traders adopt online payment
- systems and digital business operations. Skill Development – Offering capacity-building programs to enhance business management, customer engagement, and financial literacy.
- Supply Chain Enhancement – Improving distribution networks and logistics efficiency for small businesses.
- Sustainability Initiatives – Promoting responsible waste management and eco-friendly practices among traders.
This partnership reflects Coca-Cola’s commitment to strengthening India’s retail ecosystem and CAIT’s mission to support small businesses in adapting to modern trade practices.
CAIT's Partnership with WhatsApp – ‘WhatsApp Se Vyapar’ Campaign
The Confederation of All India Traders (CAIT) partnered with WhatsApp to launch the ‘WhatsApp Se Vyapar’ campaign, aimed at empowering small businesses and traders by promoting digital transformation through WhatsApp’s business tools.
Objectives of the Campaign :
- Digitization of Small Businesses – Encouraging traders to adopt WhatsApp Business for seamless customer interactions, marketing, and transactions.
- Enhancing Business Reach – Helping local businesses expand their customer base by leveraging WhatsApp’s features like catalogs, automated messages, and quick replies.
- Skill Development – Conducting training sessions to educate traders on using digital tools effectively for business growth.
- Boosting Local Economy – Strengthening India’s retail sector by integrating technology into traditional business practices.
Through this initiative, CAIT and WhatsApp aim to modernize India’s trading community, making it more competitive and digitally savvy.
Upcoming Initiative: "Vyapar Sakhi"
Building on this success, CAIT and WhatsApp are set to launch the "Vyapar Sakhi" campaign, specifically aimed at empowering women entrepreneurs. This initiative will:
- Encourage Digital Entrepreneurship – Train women-led businesses to use WhatsApp Business effectively.
- Enhance Financial Independence – Provide tools and knowledge for women to expand their enterprises.
- Strengthen Small Businesses – Create a network of women entrepreneurs supporting each other.
This partnership underscores CAIT’s commitment to digitizing Indian trade and fostering inclusive economic growth by supporting small traders and women entrepreneurs.